I hope that you are looking forward to a year where the trend lines on your charts head in the right direction all year.
For the team at Marketboomer, 2009 saw some big changes which gear us up for an exciting year. Our International and Australian businesses merged giving us a much larger pool of resources to build a better service to all our customers globally. Where we have a competitive advantage or base of expertise in our global team, we are now far more able to share and adopt best practices across our business in a meaningful way. This includes sharing learning’s and best practice from and with our customers, wherever they may be.
Marketboomer now has a presence or resources in Australia, China, Singapore, Thailand, Philippines, South Africa, UAE, UK and Ireland. Additionally we have customers in New Zealand, Indonesia and Saudi Arabia.
In late November 2009 we also announced that we had closed a deal that projected us onto the Australian Stock Exchange (ASX). We were formally acquired by Webspy Limited. Feel free to follow our share price (ASX code: WSY). Marketboomer makes up over two thirds of the companies group revenue and the original deal valued us at 80% of the company. Since doing the deal the share price has risen from around 1 cent to over 3 cents per share; however we are focused on a long term growth strategy rather than quick financial wins.
This deal will have a positive operational impact on our customers as we are now investing heavily in ramping up our capability and capacity. We will effectively double our Product Development team to provide a more robust service. We will also supplement it with new functionality that our customers require to make their businesses run more effectively and profitably. Our Customer Support teams will be subtly restructured to provide a better service, including using specialised global teams to deliver certain services like catalogue and reporting services. The friendly voices and faces you are used to seeing here in Australia and New Zealand will all still be around so don’t worry!
I mentioned sharing best practice. Our goal is to deliver great products and services that maximise this for all our customers and share alternative processes that may provide you with a better alternative. Where you believe we can improve, we will be implementing measures that will better collect this to shape our product roadmap. We will be providing a method for more formal feedback in the near future but in the mean time feel free to email any ideas to me at nathan.gyaneshwar@marketboomer.com or call me direct on 02 8456 0556.
Measuring your business is also important so that you can see where you need to make improvements to reduce waste or increase quality and profit. I would be very interested to hear any feedback on how we may help with data, reports or information that you think we could provide that would help you better measure how you are doing.
May 2010 be a year of happiness and prosperity for you and your family.
With your success in mind,
Nathan Gyaneshwar